Applied Behavioural Insight
Bringing behavioural science to the real world of work.
I help organisations understand how people actually behave — not just how they say they do.
From decision-making to team dynamics, I apply psychological insight to help leaders design better systems, rituals, and experiences.
It’s not about nudging — it’s about shifting the conditions that shape human behaviour.
What I Offer
Insight and design support in areas like:
Psychological safety and trust-building
Inclusion behaviour audits
Decision design for leaders
Redesigning feedback, meetings, or recognition
Behaviourally-informed research or content
Why It Matters
Because strategy only works when people do.
Because culture isn’t a workshop — it’s what we see, feel, and live every day.
Because lasting change starts with understanding the human system underneath the formal one.
Curious how behavioural insight could support your work?
Let’s talk — I’d love to hear what you’re exploring..