What is instructional design?

Instructional design involves the process of identifying the performance, skills, knowledge, information and attitude gaps of a targeted audience and creating, selecting or suggesting learning experiences that close this gap, based on instructional theory and best practices from the field.

Ideally, workplace learning improves employee productivity and value and enhances self-directed learning. As social media technologies for learning become increasingly important to organisations and to individuals, instructional designers will need to focus on broad learning events and strategies that incorporate many approaches rather than on individual courses. 


What is the instructional design process?

 Our process typically starts with an analysis to define the requirements and specifications, goes through a design/prototyping phase, follows along with development and production and “ends” with Quality Assurance, evaluation and more fine-tuning. (It never really ends.) Generally, the instructional design process results in a set of one or more learning events or experiences.

What we do?

Professional Foundations

  1. Communicate effectively in visual, oral and written form.
  2. Apply current research and theory to the practice of instructional design.
  3. Update and improve one’s knowledge, skills and attitudes pertaining to instructional design and related fields.
  4. Apply fundamental research skills to instructional design projects.
  5. Identify and resolve ethical and legal implications of design in the workplace.

Planning and Analysis

  1. Conduct a needs assessment.
  2. Design a curriculum or program.
  3. Select and use a variety of techniques for determining instructional content.
  4. Identify and describe target population characteristics.
  5. Analyze the characteristics of the environment.
  6. Analyze the characteristics of existing and emerging technologies and their use in an instructional environment.
  7. Reflect upon the elements of a situation before finalizing design solutions and strategies.

Design and Development

  1. Select, modify, or create a design and development model appropriate for a given project.
  2. Select and use a variety of techniques to define and sequence the instructional content and strategies.
  3. Select or modify existing instructional materials.
  4. Develop instructional materials.
  5. Design instruction that reflects an understanding of the diversity of learners and groups of learners.
  6. Evaluate and assess instruction and its impact.

Implementation and Management

  1. Plan and manage instructional design projects.
  2. Promote collaboration, partnerships and relationships among the participants in a design project.
  3. Apply business skills to managing instructional design.
  4. Design instructional management systems.
  5. Provide for the effective implementation of instructional products and programs.